Commodify Your Bohemian Vibe

There is only a limited supply of bohemian vibes, and are the subject of a "grassroots marketing campaign":

Anyone who steps foot into the artsy community of Georgetown knows that it walks to the beat of its own bohemian marching band. The new Georgetown Lofts, developed by Murray Kahn of Gordian Development, at 6708 Corson Ave. South, is no different. Comprising five, two-bedroom lofts -- priced from the 300,000s -- these offer loft-like living with an edgy, "distinctly Georgetown" vibe...

Kahn is working with ek Real Estate Group to create a marketing campaign that will engage the community and draw others to it. ek Real Estate's Larry Wilcynski, listing agent for Georgetown Lofts, says, "Our grassroots marketing campaign incorporates and supports local merchants every step of the way... Georgetown Lofts will continue to engage residents and community leaders such as the Georgetown Merchants Associations.

Just think: for $365,000 or more, one can purchase their very own piece of neighborhood soul. Who ever thought that being a part of culture could be so easy? Quartz slab counter tops will never go out of style.